Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through December 2022 (vs. 2021 and 2020):
ALL REGIONS: Year-over-year, Year-to-date December 2022 data is from over 482 wineries across all the regions which participate in Community Benchmark (Jan – Dec 2022 vs. Jan – Dec 2021 & 2022)
- Overall DTC Total Sales:
Overall YTD DTC sales are up +4.3% vs. 2021. (+23.7% vs 2020)
Visitation YTD was down -4.8% vs. 2021. (+44.6% vs 2020)
- Tasting Room sales:
Tasting room sales YTD were up +3.4% vs. 2021. (+76.1% vs 2020)
- Wine Club Total Sales:
Wine Club total sales YTD were up +7.2% vs. 2021. (+18.5 vs. 2020)
- Digital+: Phone sales YTD were down -13.2% vs. 2021. (-22.6% vs. 2020). Online sales were down -12.2% vs. 2021. (-26.0% vs. 2020)
* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.