Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through December 2022 (vs. 2021 and 2020):

ALL REGIONS: Year-over-year, Year-to-date December 2022 data is from over 482 wineries across all the regions which participate in Community Benchmark (Jan – Dec 2022 vs. Jan – Dec 2021 & 2022)

  • Overall DTC Total Sales:
    Overall YTD DTC sales are up +4.3% vs. 2021. (+23.7% vs 2020)
  • Visitors:
    Visitation YTD was down -4.8% vs. 2021. (+44.6% vs 2020)
  • Tasting Room sales:
    Tasting room sales YTD  were up +3.4% vs. 2021. (+76.1% vs 2020)
  • Wine Club Total Sales:
    Wine Club total sales YTD were up +7.2% vs. 2021. (+18.5 vs. 2020)
  • Digital+: Phone sales YTD were down -13.2% vs. 2021.  (-22.6% vs. 2020).  Online sales were down -12.2% vs. 2021. (-26.0% vs. 2020)

* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA).

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.