Month: August 2018

Hey Napa, You’re UP… a guest post by DTC expert Terra Jane Albee

Hey Napa, You’re UP.   It is happy hour at Angele, and I am eavesdropping on the group next to me while I nurse my negroni. Five Wine Industry Professionals are singing the song I have heard echoed throughout the valley for the last year:   “There are just so many wineries now.” “Things are […]

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Knowing where to focus — Talley Vineyard case study with Community Benchmark

DTC Consultant Sandra Hess has put together a case study with Talley Vineyards and how they have benefitted from utilizing the data from Community Benchmark. Alyssa Ball of Talley Vineyards knew that visitation was down, but how did that relate to trends in the community?  Watch to see how they were able to drive additional sales […]