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Year-over-year, Year-to-date December 2022 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark.

Overall DTC Total Sales:
Overall YTD DTC sales are down -0.5% vs. 2021. (+19.5% vs 2020)

Visitors:

Visitation YTD was up +0.1% vs. 2021. (+64.2% vs 2020)

Tasting Room sales:

Tasting Room sales YTD were down -8.2% vs. 2021. (+56.8% vs. 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +7.4% vs. 2021. (+28.9% vs. 2020)

Digital+:

Phone sales YTD were down -15.4% vs. 2021.  (-30.4% vs. 2020).  Online sales YTD were down -23.8% vs. last year. (-39.3% vs. 2020)

 

* Includes data from Walla Walla, WA.

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.