Central Coast

Year-over-year, Year-to-date December 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark.

Overall DTC Total Sales:

Overall YTD DTC sales are up +1.8% vs. 2021. (+21.7% vs 2020)


Visitation YTD was down -9.6% vs. 2021. (+24.7% vs 2020)

Tasting Room sales:

Tasting room sales YTD were down -1.6% vs. 2021. (+59.9% vs 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +5.1% vs. 2021. (+15.8% vs. 2020)


Phone sales YTD were down -20.3% vs. 2021.  (-38.7% vs. 2020).  Online sales YTD were down -9.3% vs. last year. (-22.8% vs. 2020)


* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).


ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.