Month: August 2019

How to Use Data to Improve Tasting Room Margins

Data from the first half of 2019 shows that conversions may be trending lower, but that doesn’t mean you can’t increase total sales. Mike Giese, of San Luis Obispo’s Tolosa Winery, recently noticed an interesting—and vaguely concerning—trend in regard to visitors to the winery’s tasting room. “We’re still seeing a solid number of guests, but […]