Data from the first half of 2019 shows that conversions may be trending lower, but that doesn’t mean you can’t increase total sales. Mike Giese, of San Luis Obispo’s Tolosa Winery, recently noticed an interesting—and vaguely concerning—trend in regard to visitors to the winery’s tasting room. “We’re still seeing a solid number of guests, but […]
Month: August 2019
I’ve been wondering if we had the right bottle amount on wine club shipments, I thought we were a little low, but now I know we were leaving a lot of food on the plate and I’ve already adjusted our wine club plan and there are lots of actionable items like this.