Year-over-year, Year-to-date December 2022 data is from 24 tasting rooms across Woodinville, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +3.0% vs. 2021. (+18.2% vs 2020)
Visitors:
Visitation YTD was down -3.5% vs. 2021. (+51.5% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -5.3% vs. 2021. (+34.4% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +10.1% vs. 2021. (+28.6% vs. 2020)
Digital+:
Phone sales YTD were up +8.9% vs. 2021. (-4.1% vs. 2020). Online sales YTD were down -22.5% vs. last year. (-48.3% vs. 2020)
* Includes data from Woodinville, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
