Year-over-year, Year-to-date January 2023 data is from 78 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are down –13.2 vs. 2022 (+17.7% vs 2021).
Visitation YTD was down -38.6% vs. 2022 (+126.1% vs 2021).
Tasting Room sales:
Tasting room sales YTD were down -26.0% vs. 2022 (+150.6% vs 2021).
Wine Club Total Sales:
Wine Club total sales YTD were down -3.2% vs. 2022 (+12.2% vs. 2021).
Phone sales YTD were down -4.9% vs. 2022 (-52.3% vs. 2021). Online sales YTD were up +36.0% vs. last year (-24.1% vs. 2021).
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.