Year-over-year, Year-to-date December 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +6.6% vs. 2021. (+23.3% vs 2020)
Visitors:
Visitation YTD was down -7.4% vs. 2021. (+41.0% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +2.2% vs. 2021. (+40.1% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +6.8% vs. 2021. (+17.0% vs. 2020)
Digital+:
Phone sales YTD were down -15.6% vs. 2021. (-48.2% vs. 2020). Online sales YTD were up +1.1% vs. last year. (-16.7% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
