Category: News

May 2019 Newsletter & Monthly Regional Summary

Happy May Day!  Remember the childhood days of putting flowers on your neighbor’s doors to mark the first day of May?  Imagine the smiles if you changed it up to a bottle instead! Plus today is the ideal day to enter your tasting room stats in Community Benchmark and identify opportunities to improve your sales tomorrow. Monthly Regional Summary […]

April 2019 Newsletter & Success at SFLuxe 2019 Wineries Boot Camp!

Happy April 1st….clearly you are not a fool today because you care enough to open and read this newsletter!  Haha!   Today is the ideal day to enter yourtasting room stats and identify opportunities to improve your sales tomorrow! Monthly Regional Summary We hope you find the year over year regional community benchmarks below valuable for Community Benchmark visitation and sales. * How to […]

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March 2019 Newsletter: January data, Luxe SF boot camp present, fundraising, hiring, growing!

Welcome to March!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice. Enter your data today and identify opportunities to improve your tasting room tomorrow!   Monthly Regional Summary We hope you find the year over […]

Tasting Room Benchmarks

Members Only Discussion – Community Benchmark is coming to Napa on April 5th — reserve your spot below.

Join Community Benchmark at the Napa Valley Vintners’s Association on April 5th to discuss the now and future of Community Benchmark. We will share our road map for the company, product, and membership. As always we will be looking to push the envelope on how much everyone is willing to share and facilitate a provocative discussion. […]

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Community Benchmark is coming to Napa on April 5th — reserve your spot below.

Join Community Benchmark at the Napa Valley Vintners’s Association on April 5th to hear Founder John Keleher and Community Benchmark members share recent regional trends, best practices and tips for improving your tasting room performance. Date: April 5th, 2019 Event: Tasting Room Performance Analysis, Best Practices & Peer Comparison Time: 11:00AM-12:00PM Location: Napa Valley Vintner’s Office […]

February 2019 Community Benchmark Newsletter

Welcome to February!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice.  Enter your data today and see your progress & opportunities. A big highlight in January was being the darling at the Wine Symposium “DTC […]

Community Benchmark January 2019 Newsletter

Hello Friend, Happy New Year!  We hope that 2018 was filled with progress at your tasting room and we wish you a bright 2019 teeming with success. At Community Benchmark we have big plans for 2019 including more data elements and analysis coming your way.  Stay tuned…   Monthly Regional Summary We hope you find the year over […]

Community Benchmark December 2018 Newsletter

2018 is drawing to a close — December is here! What does this mean for your DTC sales at Community Benchmark? Community Benchmark now has 140 members in 6 regions.  If you are interested in finding out more specific information, feel free to Contact Us or just reply to this email. Monthly Regional Summary We hope you find the […]

Success! First direct data download into Community Benchmark from WineDirect

Great news  — we have officially launched our automatic data download/integration with WineDirect — we have our first hands-free Community Benchmark member whose data is getting automatically uploaded into the system via the WineDirect API.  Hooray for progress! The big benefit here is that now this winery can sit back and digest the data — […]

Three levers to increase tasting room sales – Part Three: Sales Per Purchase

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Sales Per Purchase. “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When […]