Want to dial in your comparisons with other wineries by visitor style, average monthly visitors, tasting fee, case production size and average bottle price?  Excellent! You can now save a default set of the filters so that each time you log in to Community Benchmark you are getting exactly the relevant community data that you […]

A very good question … the index is calculated as your number (sales, visitation, purchase conversion, etc) divided by the community average number.  Therefore, 100% is “average” and less than 100% is below average. The key is to watch how the index moves over time e.g. how does your current month index compare to your […]