Author: Naomi Redding

Opportunities

September 2021 Product Improvements at Community Benchmark

We are very excited to announce our new Opportunities Tab! The new Opportunities tab highlights your potential growth opportunities calculated as the revenue possible if your TrueTrend were growing at the same rate as your peers on this metric.  This feature in beta and we encourage your feedback (see the link on the Opportunities tab for […]

True Trend Explained

Understanding your True Trend TM Are you growing faster, on-trend, or slower than your peers?  We help you understand your comparative growth with our True Trend. ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers. LEARN MORE at www.CommunityBenchmark.com.

Community Intelligence Reports

Community Intelligence Reports by Region – August 2021

Take a deeper dive into regional data with our exclusive Community Intelligence Reports.  See the impact as of August 2021 with key stats and insights: The Story of August Overall DTC Comparisons Tasting Rooms Wine Club Digital Sales Which region will you examine first? Napa Valley Sonoma Amador Walla Walla Central Coast Mendocino Lodi Lake […]

Leverage & Maximize your Marketing Budget with Data and Experiments

Questions & Answer: How do you know you’re spending the right amount on marketing? How do you know you’re spending the most marketing dollars and the most effective programs? How do you continue to drive more sales for your winery or region, with the same marketing spend? The answer is experimentation. But experimentation requires two […]

August 2021 Product Improvements at Community Benchmark

Wondering what’s new with Community Benchmark?  We listened to your needs and have enhanced the product in new ways: Recently rolled out: NEW dedicated sections on dashboard for: Digital (Online & Email/Phone), Events, Distribution & Other Sales; allowing you to see a fuller/more complete view of your revenue channels NEW METRICS: Order counts for Online and […]

Community Intelligence Reports

Community Intelligence Reports by Region – July 2021

Dive deeper into regional data with our exclusive Community Intelligence Reports to see the impact of DTC Sales, Visitation, Wine Club, Events & Channels for July 2021: Napa Valley Sonoma Amador Walla Walla Central Coast Mendocino Lodi Lake County We want to know: How have you incorporated Community Benchmark in your business decisions? Drop us […]

Marko Benko

Lead Software Engineer Marko Benko Joins Community Benchmark Team

NAPA, CALIFORNIA MARCH 2021. The Community Benchmark team is very excited to introduce our new Lead Software Engineer, Marko Benko. Marko plays an important role at Community Benchmark as our Lead Software Engineer.  His strong background in privacy/security makes him an ideal player on the team. He started at Siemens where he developed the web […]

Alex Gomez

Member Support Specialist Alex Gomez Joins Community Benchmark Team

NAPA, CALIFORNIA MARCH 2021. We are excited to announce the newest addition to our Member Success team, Alex Gomez.   She has a strong history in leadership and driving value for success as the head softball coach at the Academy of Art University and assistant coach at Davis.    In addition, Alex earned her Masters at […]

WEBINAR 12/3/20 – Navigating Uncharted Waters: A compass to grow DTC sales

Please join us for a data-driven and lively conversation on how wineries are succeeding in the current economic and social environment: Navigating Uncharted Waters: A compass to grow DTC sales Thursday, December 3, 10:00 a.m. to 11:00 a.m. PT ~ A Virtual Conversation Please join Nick Rood, Member Executive at Community Benchmark, Lesley Berglund, Co-Founder of the WISE Academy, and Mark […]

Member Success Stories in 2020

We love hearing from our members!   This feedback is from wineries big and small across multiple regions including Sonoma, Amador, Paso Robles and more! “Comunity Benchmark has allowed us to better differentiate growth for Paso Robles and the “true growth” of our brand. Previously, we could not identify if we were really improving in attracting […]