Month: November 2018

Success! First direct data download into Community Benchmark from WineDirect

Great news  — we have officially launched our automatic data download/integration with WineDirect — we have our first hands-free Community Benchmark member whose data is getting automatically uploaded into the system via the WineDirect API.  Hooray for progress! The big benefit here is that now this winery can sit back and digest the data — […]

Three levers to increase tasting room sales – Part Three: Sales Per Purchase

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Sales Per Purchase. “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When […]

Announcing Sub-Regions in Paso Robles: East, West & Adelaida Rd.

How much does your specific location affect your sales?  What are your neighbors able to accomplish for sales, visitation, purchase conversion and club sign ups? Tasting Rooms in Paso Robles can now refine their comparative set with Community Benchmark using the new sub-region filter.  Paso Robles can now filter by West, East and Adelaida Rd.  […]