Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +7.6% vs. 2021. (+28.7% vs 2020)
Visitors:
Visitation YTD was down -3.6% vs. 2021. (+90.2% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +12.0% vs. 2021. (+141.7% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +9.7% vs. 2021. (+18.1% vs. 2020)
Digital+:
Phone sales YTD were down -15.6% vs. 2021. (-19.8% vs. 2020). Online sales YTD were down -6.0% vs. last year. (-14.8% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
