Year-over-year, Year-to-date December 2022 data is from 60 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +4.1% vs. 2021. (+19.7% vs 2020)
Visitors:
Visitation YTD was up +3.8% vs. 2021. (+100.7% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +6.3% vs. 2021. (+104.8% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +7.3% vs. 2021. (+13.9% vs. 2020)
Digital+:
Phone sales YTD were down -8.2% vs. 2021. (-12.5% vs. 2020). Online sales YTD were down -15.2% vs. last year. (-25.8% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
