Community Benchmark Blog

Overall DTC Trends YTD July 2022

Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through July 2022 (vs. 2021 and 2020): Central Coast Lake County Lodi Napa Oregon Sierra Foothills Sonoma Temecula Walla Walla (WA) ALL REGIONS: Year-over-year, Year-to-date July 2022 data is from over 450 wineries across all the regions which participate […]

Walla Walla’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 30 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.8% vs. 2021. (+35.4% vs 2020) Visitors: Visitation YTD was up +1.8% vs. 2021. (+123.0% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -4.2% […]

Temecula’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 25 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up  +12.8% vs. 2021. (+46.5%% vs 2020) Visitors: Visitation YTD was up +8.6% vs. 2021. (+87.5% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +12.2% vs. 2021. […]

Sonoma’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 57 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.9% vs. 2021. (+18.1% vs 2020) Visitors: Visitation YTD was up +22.6% vs. 2021. (+113.3% vs 2020) Tasting Room sales: Tasting room sales YTD were up +16.6% […]

Sierra Foothill’s DTC Trends YTD July 2022

  Year-over-year, Year-to-date July 2022 data is from 32 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are up +0.4% vs. 2021. (+30.4% vs 2020) Visitors: Visitation YTD was down -2.5% vs. 2021. (+74.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -4.3% vs. 2021. […]

Oregon’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 132 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -3.1% vs. 2021. (+28.2% vs 2020) Visitors: Visitation YTD was down -10.6% vs. 2021. (+37.5% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +3.8% vs. 2021. […]

Napa’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 72 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +16.0% vs. 2021. (+33.3% vs 2020) Visitors: Visitation YTD was up +4.3% vs. 2021. (+93.8 vs 2020) Tasting Room sales: Tasting room sales YTD were up +35.4% vs. […]

Lodi’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +13.2% vs. 2021. (+27.4% vs 2020) Visitors: Visitation YTD was up +9.6% vs. 2021. (+76.1% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.7% vs. […]

Lake County’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 8 tasting rooms across Lake County, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +10.0% vs. 2021. (+10.1%% vs 2020) Visitors: Visitation YTD was up +1.1% vs. 2021. (+105.5% vs 2020) Tasting Room sales: Tasting room sales YTD were up +11.8% […]

Central Coast’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.1% vs. 2021. (+30.7% vs 2020) Visitors: Visitation YTD was up +3.6% vs. 2021. (+78.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up […]