Community Benchmark Blog

Community Intelligence Report for Sonoma Valley Wine Association

Community Intelligence Report for Sonoma Valley Region – August 2020

Sponsored by Sonoma Valley Vintners and Growers Not Yet A Sonoma Valley Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. Sonoma Valley Carried by Club Shipments & Digital Growth Compared to July of 2019, Sonoma Valley experienced smaller Total DTC Sales losses of -10.1% versus other […]

Community Intelligence Report Paso Robles

Community Intelligence Report for Paso Robles Region – August 2020

In July 2020, Total DTC Sales in Paso Robles and the Central Coast grew +24.1% over July 2019. This is significantly more July year over year growth achieved by other California wineries who declined on average -8.6%. The biggest differences in DTC Sales between Paso and other California wineries happened in the Tasting Room and Digital Sales (Online + Phone) Sales categories.

Community Intelligence Report for Amador Vintners

Community Intelligence Report for Amador Region – August 2020

Sponsored by Amador Vintners Association Not Yet An Amador Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. Amador Continues Surge – Riding The Loyal Club Amador spent early summer a bit behind in DTC sales vs. 2019 but for the first time since April, Amador is […]

Special Update: August Regional Visitation Differences

For details in any of the following regions: Sonoma Valley Paso & Central Coast Amador

Community Intelligence Report for Amador Vintners

Community Intelligence Report for Amador Region – July 2020

Sponsored by Amador Vintners Association Not Yet An Amador Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. Amador July DTC On Par – Buoyed By Exceptional (Club) Visitation In July 2020, Total DTC Sales in Amador fell -6.0% over July 2019. This is on par with […]

Community Intelligence Report for Sonoma Valley Wine Association

Community Intelligence Report for Sonoma Region – July 2020

Sponsored by Sonoma Valley Vintners and Growers Not Yet A Sonoma Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. Sonoma Valley DTC Down -21% In July – Plagued By Visitation In July 2020, Total DTC Sales in Sonoma shrunk -21.3% from July 2019. Nearly all regions […]

Community Intelligence Report Paso Robles

Community Intelligence Report for Paso Robles Region – July 2020

Sponsored by Paso Robles Wine Country Alliance Not Yet A Paso Benchmark Member?  To receive the Full PDF Report including custom comparisons for your winery  Get Access Here. Paso DTC Beats Market By 33% In July In July 2020, Total DTC Sales in Paso Robles and the Central Coast grew +24.1% over July 2019. This […]

Software Google Search

You asked…we’re ON it! v2 of Community Benchmark to roll out in January 2020

Knowing where your tasting room stands relative to your peers is key.  We’ve been listening to the requests you’ve made to make Community Benchmark even more useful as a strategic tool.  Hold on to your hats ladies and gents, because good things are just around the corner! Here is a quick sneak peek: 1) Total […]

Nick Rood Google Search

Member Executive Nick Rood Joins Community Benchmark Team

NAPA, CALIFORNIA DECEMBER 2019. The Community Benchmark team is very excited to introduce our new Member Executive, Nick Rood. His curiosity in the wine world was first piqued when his family started their own high-end label in 2005.  Since then, he has helped with everything from establishing a vineyard, to making the wine, to selling […]

Getting Better Every Day. Making Marketing More Effective with Data and Experiments

Questions & Answer: How do you know you’re spending the right amount on marketing? How do you know you’re spending the most marketing dollars and the most effective programs? How do you continue to drive more sales for your winery or region, with the same marketing spend? The answer is experimentation. But experimentation requires two […]