Community Benchmark Blog

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7 Keys To Data Smart Experimentation In Your DTC Operation

Cue the team meeting on a bright morning full of promise:  “Okay team, this week we are focusing on ____ to improve sales…” It’s a scene all too familiar to tasting room managers and winery owners — picking something new to increase sales (or club signups/visitation/Yelp ratings) in your tasting room.  But how do you […]

Sean Roth

Lead Lagunitas Software Engineer Joins Community Benchmark Team

NAPA, CALIFORNIA JULY 2019. The Community Benchmark team is excited to introduce our new Software Engineer/Lead Full Stack Developer, Sean Roth. He brings his five year history as a Software Engineer with Lagunitas to Community Benchmark. Sean will serve as a key pillar in leading software development and architecture of new features to fulfill our […]

Harvard MBA Joins Community Benchmark Team as Director of Member Success

NAPA, CALIFORNIA JULY 2019. The Community Benchmark team is excited to introduce our new Director of Member Success, Todd Keleher. He excels with strategic development, marketing execution, and operations leader with over 20 years of consulting and operating experience in the technology industry. Todd earned a B.S. degree from Purdue University (with Honors) and an […]

Vineyard grapes

May 2019 Newsletter & Monthly Regional Summary

Happy May Day!  Remember the childhood days of putting flowers on your neighbor’s doors to mark the first day of May?  Imagine the smiles if you changed it up to a bottle instead! Plus today is the ideal day to enter your tasting room stats in Community Benchmark and identify opportunities to improve your sales tomorrow. Monthly Regional Summary […]

April 2019 Newsletter & Success at SFLuxe 2019 Wineries Boot Camp!

Happy April 1st….clearly you are not a fool today because you care enough to open and read this newsletter!  Haha!   Today is the ideal day to enter yourtasting room stats and identify opportunities to improve your sales tomorrow! Monthly Regional Summary We hope you find the year over year regional community benchmarks below valuable for Community Benchmark visitation and sales. * How to […]

John Keleher presenting at 2019 SFLuxe Wineries Boot Camp

Community Benchmark Founder John Keleher presents at SFLuxe 2019 Wineries Boot Camp [Video]

Watch the replay of John’s talk given to close out the 2019 SFLuxe Wineries Boot Camp, given at the Lincoln Theater in Yountville, CA on March 28, 2019. “WE’VE GOT YOUR DATA!” Community Benchmark Founder, John Keleher returns with his perspicacious take on DTC sales in 2018, and with predictions for the year ahead. Community […]

Drucker quote

March 2019 Newsletter: January data, Luxe SF boot camp present, fundraising, hiring, growing!

Welcome to March!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice. Enter your data today and identify opportunities to improve your tasting room tomorrow!   Monthly Regional Summary We hope you find the year over […]

Tasting Room Benchmarks

Members Only Discussion – Community Benchmark is coming to Napa on April 5th — reserve your spot below.

Join Community Benchmark at the Napa Valley Vintners’s Association on April 5th to discuss the now and future of Community Benchmark. We will share our road map for the company, product, and membership. As always we will be looking to push the envelope on how much everyone is willing to share and facilitate a provocative discussion. […]

Tablas Creek

Community Benchmark is coming to Napa on April 5th — reserve your spot below.

Join Community Benchmark at the Napa Valley Vintners’s Association on April 5th to hear Founder John Keleher and Community Benchmark members share recent regional trends, best practices and tips for improving your tasting room performance. Date: April 5th, 2019 Event: Tasting Room Performance Analysis, Best Practices & Peer Comparison Time: 11:00AM-12:00PM Location: Napa Valley Vintner’s Office […]

DTC workshop

February 2019 Community Benchmark Newsletter

Welcome to February!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice.  Enter your data today and see your progress & opportunities. A big highlight in January was being the darling at the Wine Symposium “DTC […]