View Slideshow Presentation of the 5 Trends 1. DTC Sales Are Up, Bucking the Statewide Trend Remarkably, the Paso & SLO regions have seen a +1.1% increase in DTC sales year-to-date compared to 2023. This is an encouraging sign, especially as the rest of California experiences a -5% contraction. 2. August 2024 Sees a Unique […]

Today I presented with the Willamette Valley Vintners Association several exciting trends and an opportunity. In August our Tasting Rooms grew Visitation & Sales So did 6 other regions including Southern Oregon. Our peak months so (May – Aug) show similar Visitation to last year (except July) Club Conversion in the Tasting Room continues to […]

I presented yesterday with the Napa Vintner’s at the always inspiring Culinary Institute of America. Here is the Napa Vintner’s Presentation that covers the following Overall Top DTC trends through July: Overall Trend #1:  DTC Sales Softness Driven By Tasting Rooms & Digital Sales Overall Trend #2:  Tasting Room Sales Decline Driven By Lower Visitor […]

Top Oregon Performers Share Strategies For Success Hear directly from Five of Oregon’s top performers.     Join us for a free virtual panel discussion with some of the top performers in Oregon’s Direct to Consumer (DTC) industry. Our five esteemed panelists will share their unique strategies, best practices and trends that have made them […]

Napa Valley, CA (January, 2024) – Community Benchmark announced today a partnership with Napa Valley Vintners (NVV), the official trade and marketing organization for the Napa Valley American Viticultural Area (AVA) representing more than 550 wineries in Napa Valley. Community Benchmark will work with Napa Valley wineries to help them and their members find growth […]

April 2023 continued to showcase the downward trend for all regions this year. As we get closer to the summer months, we can hope for some better numbers and more visitation! The good news is that the data is here and provides the opportunity to make informed decisions for what’s best for your winery. See […]

March 2023 continued to showcase the downward trend for all regions this year. As we get closer to the summer months, we can hope for some better numbers and more visitation! The good news is that the data is here and provides the opportunity to make informed decisions for what’s best for your winery. See […]

Are you curious about regional DTC growth rates? Click below to dive into the details for January 2023 (vs. 2022 and 2021): Central Coast Lodi Napa Oregon Sierra Foothills Sonoma Temecula Walla Walla (WA) Woodinville ALL REGIONS: Year-over-year January 2023 data is from over 486 wineries across all the regions which participate in Community Benchmark (Jan […]

Year-over-year January 2023 data is from 33 tasting rooms across Woodinville, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -4.0% vs. 2022 (+3.8% vs 2021). Visitors: Visitation YTD was down -3.1% vs. 2022 (+18.7% vs 2021). Tasting Room sales: Tasting Room sales YTD were down -4.7% vs. 2022 (+29.1% […]

Year-over-year January 2023 data is from 29 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +19.2% vs. 2022 (+24.0% vs 2021). Visitors: Visitation YTD was down -6.8% vs. 2022 (+48.5% vs 2021). Tasting Room sales: Tasting Room sales YTD were down -14.0% vs. […]