Community Benchmark Blog

You can now compare your Tasting Room to a different Region!

Have you ever wanted the ability to benchmark yourself against a set of wineries in a different region?  Now you can! Members can filter their comparative set of wineries by Region, Visitor Style, Tasting Fee, Case Production Size, and Average Bottle Price. In this example, this Paso Robles member can now compare themselves to the Napa […]

Through April Monthly Regional Summary

* How to read this chart: “The average tasting room in [REGION] has changed XX% this year.” The number next to each region is how many wineries are participating, and the percentage below shows how many of those are reporting data for this time period. REQUEST A DEMO TODAY AND DISCOVER YOUR INSIGHTS TOMORROW  

Community Filters Bar

Announcing more filters! – Average bottle price, case production size & tasting fee

  We build Community Benchmark so that our members can see where they stand among their peers and use those insights to make data-driven business and operations decisions. We’re excited to announce three more filters in addition to Visitor Style to help members dial in their peer set even further: Average Bottle Price, Case Production […]

Announcing Annual Data View and Edit Form

  John presented to the Napa Valley Vintners last month about how Tasting Rooms can employ “data-ism” — essentially how using data and analysis to confirm or deny your business strategies is the key to effective tasting room management. So first things first, what better than to be able to review your data for a given […]

John Keleher

Founder John Keleher presents to the Napa Valley Vintners

Did you catch us at the NVV DTC Member Workshop on April 17th in Downtown Napa? Founder John Keleher talked about “data-ism” and how it can help you manage your tasting room and increase your sales. Download the presentation (PDF) OR Schedule a demo today!

Paso Robles

Monthly Regional Summaries – March Update

We are delighted to launch our monthly snapshot where we will share monthly regional stats, info about new features, links to blog posts, and other interesting Benchmark tidbits! Monthly Regional Summary  February 2018 vs February 2017 Year over Year Change by Region NEW FEATURE – YEAR OVER YEAR DASHBOARD Year over year data right on […]

Announcing the release of our first filter – Visitor Style: Public or By Appointment?

You asked for it, and we heard you! We’ve added our first filter for Visitor Style: Public or By Appointment. Open the new Community Filters menu on the Community Benchmark dashboard, make a selection and start filtering your Community data set based on Visitor Style. You’ll see the number of tasting rooms in the filtered […]

Announcing year-over-year views of your key Tasting Room stats

We added an exciting new feature this week, built right into the Community Benchmark dashboard: year-over-year views of key Tasting Room stats. This means that as soon as members enter their data each month, they’ll instantly see how each month’s numbers compare to the same month last year AND to their community. For current members, […]

Congratulations Paso Robles! Tasting Room Sales up 35%

Paso Robles Wineries See Strong Turnout in September, October 2017

A busy September gave way to an even busier October in Paso. Community Benchmark data shows tasting room sales up 35% month over month, with visitor traffic up 20%. This means Paso saw an uptick in visitation, but even more of an increase in sales. Great news! In October, Paso hosted the annual Harvest Wine […]

Napa Tasting Room Sales 2017

Impact of 2017 Fires on Tasting Room Sales in Napa & Mendocino Counties

Normally the industry’s busiest month, the October 2017 fires that hit Napa, Sonoma and Mendocino counties saw the region’s prime tourist season come to a screeching halt. Community Benchmark data shows that Mendocino was out to a strong start in September, with tasting room sales up 11% on average over September of 2016.  After the […]