Community Benchmark Blog

Tasting Room Benchmarks

Members Only Discussion – Community Benchmark is coming to Napa on February 28th — reserve your spot below.

Join Community Benchmark at the Napa Valley Vintners’s Association on February 28th to discuss the now and future of Community Benchmark.  We will share our road map for the company, product, and membership.  As always we will be looking to push the envelope on how much everyone is willing to share and facilitate a provocative discussion. […]

Tablas Creek

Community Benchmark is coming to Napa on February 28th — reserve your spot below.

Join Community Benchmark at the Napa Valley Vintners’s Association on February 28th to hear Founder John Keleher and Community Benchmark members share recent regional trends, best practices and tips for improving your tasting room performance. Date: February 28th, 2019 Event: Tasting Room Performance Analysis, Best Practices & Peer Comparison Time: 11:00AM-12:00PM Location: Napa Valley Vintner’s Office […]

Community Benchmark January 2019 Newsletter

Hello Friend, Happy New Year!  We hope that 2018 was filled with progress at your tasting room and we wish you a bright 2019 teeming with success. At Community Benchmark we have big plans for 2019 including more data elements and analysis coming your way.  Stay tuned…   Monthly Regional Summary We hope you find the year over […]

Community Benchmark December 2018 Newsletter

2018 is drawing to a close — December is here! What does this mean for your DTC sales at Community Benchmark? Community Benchmark now has 140 members in 6 regions.  If you are interested in finding out more specific information, feel free to Contact Us or just reply to this email. Monthly Regional Summary We hope you find the […]

Success! First direct data download into Community Benchmark from WineDirect

Great news  — we have officially launched our automatic data download/integration with WineDirect — we have our first hands-free Community Benchmark member whose data is getting automatically uploaded into the system via the WineDirect API.  Hooray for progress! The big benefit here is that now this winery can sit back and digest the data — […]

Three levers to increase tasting room sales – Part Three: Sales Per Purchase

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Sales Per Purchase. “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When […]

Announcing Sub-Regions in Paso Robles: East, West & Adelaida Rd.

How much does your specific location affect your sales?  What are your neighbors able to accomplish for sales, visitation, purchase conversion and club sign ups? Tasting Rooms in Paso Robles can now refine their comparative set with Community Benchmark using the new sub-region filter.  Paso Robles can now filter by West, East and Adelaida Rd.  […]

Three levers to increase tasting room sales – Part Two: Purchase Conversion

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Purchase Conversion. Wines & Vines articulates the value of purchase conversions in their article on the ROI of Training: “Conversion to Buyer: Let’s pretend that with training, we […]

Announcing Mendocino County benchmark and sub-regions

Mendocino tasting rooms now have access to more data than ever, thanks to a re-organization of the region within Community Benchmark.  Now there is one “Mendocino County” benchmark which includes both the 101 Corridor and the Anderson Valley.  This is great because it means a larger data set and greater access to community trends. What […]

Three levers to increase tasting room sales – Part One: Visitation

Part One: Visitation — Three levers to increase tasting room sales “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When you look at your numbers in comparison to your neighbors, you can get a true sense of what’s not […]