Community Benchmark Blog

NEW: Save your favorite filters for easy access to your cohort

Want to dial in your comparisons with other wineries by visitor style, average monthly visitors, tasting fee, case production size and average bottle price?  Excellent! You can now save a default set of the filters so that each time you log in to Community Benchmark you are getting exactly the relevant community data that you […]

Can you remind me how to read the index line; what exactly does the index number represent?

A very good question … the index is calculated as your number (sales, visitation, purchase conversion, etc) divided by the community average number.  Therefore, 100% is “average” and less than 100% is below average. The key is to watch how the index moves over time e.g. how does your current month index compare to your […]

Hey Napa, You’re UP… a guest post by DTC expert Terra Jane Albee

Hey Napa, You’re UP.   It is happy hour at Angele, and I am eavesdropping on the group next to me while I nurse my negroni. Five Wine Industry Professionals are singing the song I have heard echoed throughout the valley for the last year:   “There are just so many wineries now.” “Things are […]

Knowing where to focus — Talley Vineyard case study with Community Benchmark

DTC Consultant Sandra Hess has put together a case study with Talley Vineyards and how they have benefitted from utilizing the data from Community Benchmark. Alyssa Ball of Talley Vineyards knew that visitation was down, but how did that relate to trends in the community?  Watch to see how they were able to drive additional sales […]

Tablas Creek

Community Benchmark is coming to Paso Robles on August 15 — reserve your spot!

Join Community Benchmark at Tablas Creek Winery on August 15, 2018 to hear Founder John Keleher and Community Benchmark members share recent regional trends, best practices and tips for improving your tasting room performance. Date: August 15th, 2018 Event: Tasting Room Performance Analysis, Best Practices & Peer Comparison Time: 10:00AM-11:30AM Location: Tablas Creek Winery (9339 […]

You can now compare your Tasting Room to a different Region!

Have you ever wanted the ability to benchmark yourself against a set of wineries in a different region?  Now you can! Members can filter their comparative set of wineries by Region, Visitor Style, Tasting Fee, Case Production Size, and Average Bottle Price. In this example, this Paso Robles member can now compare themselves to the Napa […]

Year over Year for all regions

Through April Monthly Regional Summary

* How to read this chart: “The average tasting room in [REGION] has changed XX% this year.” The number next to each region is how many wineries are participating, and the percentage below shows how many of those are reporting data for this time period. REQUEST A DEMO TODAY AND DISCOVER YOUR INSIGHTS TOMORROW

Community Filters Bar

Announcing more filters! – Average bottle price, case production size & tasting fee

  We build Community Benchmark so that our members can see where they stand among their peers and use those insights to make data-driven business and operations decisions. We’re excited to announce three more filters in addition to Visitor Style to help members dial in their peer set even further: Average Bottle Price, Case Production […]

Announcing Annual Data View and Edit Form

  John presented to the Napa Valley Vintners last month about how Tasting Rooms can employ “data-ism” — essentially how using data and analysis to confirm or deny your business strategies is the key to effective tasting room management. So first things first, what better than to be able to review your data for a given […]

John Keleher

Founder John Keleher presents to the Napa Valley Vintners

Did you catch us at the NVV DTC Member Workshop on April 17th in Downtown Napa? Founder John Keleher talked about “data-ism” and how it can help you manage your tasting room and increase your sales. Download the presentation (PDF) OR Schedule a demo today!