Community Benchmark Blog

Community Benchmark December 2018 Newsletter

2018 is drawing to a close — December is here! What does this mean for your DTC sales at Community Benchmark? Community Benchmark now has 140 members in 6 regions.  If you are interested in finding out more specific information, feel free to Contact Us or just reply to this email. Monthly Regional Summary We hope you find the […]

Success! First direct data download into Community Benchmark from WineDirect

Great news  — we have officially launched our automatic data download/integration with WineDirect — we have our first hands-free Community Benchmark member whose data is getting automatically uploaded into the system via the WineDirect API.  Hooray for progress! The big benefit here is that now this winery can sit back and digest the data — […]

Three levers to increase tasting room sales – Part Three: Sales Per Purchase

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Sales Per Purchase. “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When […]

Announcing Sub-Regions in Paso Robles: East, West & Adelaida Rd.

How much does your specific location affect your sales?  What are your neighbors able to accomplish for sales, visitation, purchase conversion and club sign ups? Tasting Rooms in Paso Robles can now refine their comparative set with Community Benchmark using the new sub-region filter.  Paso Robles can now filter by West, East and Adelaida Rd.  […]

Three levers to increase tasting room sales – Part Two: Purchase Conversion

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Purchase Conversion. Wines & Vines articulates the value of purchase conversions in their article on the ROI of Training: “Conversion to Buyer: Let’s pretend that with training, we […]

Announcing Mendocino County benchmark and sub-regions

Mendocino tasting rooms now have access to more data than ever, thanks to a re-organization of the region within Community Benchmark.  Now there is one “Mendocino County” benchmark which includes both the 101 Corridor and the Anderson Valley.  This is great because it means a larger data set and greater access to community trends. What […]

Three levers to increase tasting room sales – Part One: Visitation

Part One: Visitation — Three levers to increase tasting room sales “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When you look at your numbers in comparison to your neighbors, you can get a true sense of what’s not […]

NEW: Save your favorite filters for easy access to your cohort

Want to dial in your comparisons with other wineries by visitor style, average monthly visitors, tasting fee, case production size and average bottle price?  Excellent! You can now save a default set of the filters so that each time you log in to Community Benchmark you are getting exactly the relevant community data that you […]

Can you remind me how to read the index line; what exactly does the index number represent?

A very good question … the index is calculated as your number (sales, visitation, purchase conversion, etc) divided by the community average number.  Therefore, 100% is “average” and less than 100% is below average. The key is to watch how the index moves over time e.g. how does your current month index compare to your […]

Hey Napa, You’re UP… a guest post by DTC expert Terra Jane Albee

Hey Napa, You’re UP.   It is happy hour at Angele, and I am eavesdropping on the group next to me while I nurse my negroni. Five Wine Industry Professionals are singing the song I have heard echoed throughout the valley for the last year:   “There are just so many wineries now.” “Things are […]