Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through November 2022 (vs. 2021 and 2020):
ALL REGIONS: Year-over-year, Year-to-date November 2022 data is from over 471 wineries across all the regions which participate in Community Benchmark (Jan – November 2022 vs. Jan – November 2021 & 2022)
- Overall DTC Total Sales:
Overall YTD DTC sales are up +4.0% vs. 2021. (+23.7%% vs 2020) - Visitors:
Visitation YTD was down -3.4% vs. 2021. (+44.9% vs 2020) - Tasting Room sales:
Tasting room sales YTD were up +4.8% vs. 2021. (+77.4% vs 2020) - Wine Club Total Sales:
Wine Club total sales YTD were up +6.2% vs. 2021. (+17.5 vs. 2020) - Digital+: Phone sales YTD were down -13.2% vs. 2021. (-21.1% vs. 2020). Online sales were down -14.3% vs. 2021. (-26.7% vs. 2020)
* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
