Year-over-year, Year-to-date November 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are down –1.7% vs. 2021. (+23.0% vs 2020)
Visitors:
Visitation YTD was up +0.9% vs. 2021. (+67.7% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -7.4% vs. 2021. (+59.7% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +6.4% vs. 2021. (+31.9% vs. 2020)
Digital+:
Phone sales YTD were down -19.2% vs. 2021. (-34.7% vs. 2020). Online sales YTD were down -23.7% vs. last year. (-39.5% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
