Year-over-year, Year-to-date November 2022 data is from 60 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +3.9% vs. 2021. (+19.1% vs 2020)
Visitors:
Visitation YTD was up +7.1% vs. 2021. (+99.8% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +6.7% vs. 2021. (+105.1% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +7.0% vs. 2021. (+12.9% vs. 2020)
Digital+:
Phone sales YTD were down -8.5% vs. 2021. (-12.1% vs. 2020). Online sales YTD were down -14.4% vs. last year. (-24.5% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
