Year-over-year, Year-to-date November 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +4.0% vs. 2021. (+24.0% vs 2020)
Visitors:
Visitation YTD was down -5.9% vs. 2021. (+39.9% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +3.4% vs. 2021. (+39.3% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +2.5% vs. 2021. (+17.8% vs. 2020)
Digital+:
Phone sales YTD were down -16.6% vs. 2021. (-47.3% vs. 2020). Online sales YTD were up +4.6% vs. last year. (-12.5% vs. 2020)
* Includes data from Lodi, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
