Year-over-year, Year-to-date November 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +2.7% vs. 2021. (+22.3% vs 2020)
Visitors:
Visitation YTD was down -7.1% vs. 2021. (+26.3% vs 2020)
Tasting Room sales:
Tasting room sales YTD were down -0.3% vs. 2021. (+57.2% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +5.0% vs. 2021. (+15.7% vs. 2020)
Digital+:
Phone sales YTD were down -18.9% vs. 2021. (-35.9% vs. 2020). Online sales YTD were down -10.0% vs. last year. (-21.1% vs. 2020)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
