Year-over-year, Year-to-date November 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +8.5% vs. 2021. (+36.4% vs 2020)
Visitors:
Visitation YTD was up +3.8% vs. 2021. (+42.3% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were up +4.2% vs. 2021. (+58.4% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +9.6% vs. 2021. (+34.9% vs. 2020)
Digital+:
Phone Sales YTD were down -5.0% vs. 2021. (-39.1% vs. 2020). Online sales YTD were down -7.5% vs. last year. (-28.1% vs. 2020)
* Includes data from Temecula, CA
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
