Year-over-year, Year-to-date November 2022 data is from 11 tasting rooms across Woodinville, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are down -0.5% vs. 2021. (+13.2% vs 2020)
Visitors:
Visitation YTD was up +2.2% vs. 2021. (+70.7% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -5.2% vs. 2021. (+36.9% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +7.8% vs. 2021. (+27.8% vs. 2020)
Digital+:
Phone sales YTD were up +4.6% vs. 2021. (+9.7% vs. 2020). Online sales YTD were down -39.2% vs. last year. (-62.0% vs. 2020)
* Includes data from Woodinville, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
