Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through May 2022 (vs. 2021 and 2020):
ALL REGIONS: Year-over-year, Year-to-date May 2022 data is from over 440 wineries across all the regions which participate in Community Benchmark (Jan – May 2022 vs. Jan – May 2021 & 2022)
- Overall DTC Total Sales:
Overall YTD DTC sales are up +13.1% vs. 2021. (+32.4% vs 2020)
YTD Visitation in May 2022 was up +12.9% vs. 2021. (+89.9% vs 2020)
- Tasting Room sales:
YTD Tasting room sales in May 2022 were up +29.1% vs. 2021. (+139.8% vs 2020)
- Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +11.9% vs. 2021. (+24.4% vs. 2020)
- Digital+: Phone/email sales in May 2022 were down -15.4% vs. 2021. (-20.5% vs. 2020). Online sales were down -19.3% vs. last year. (+24.8% vs. 2020)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sonoma, Temecula, Walla Walla (WA).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.