Year-over-year, Year-to-date May 2022 data is from 53 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +10.4% vs. 2021. (+23.8% vs 2020)
Visitors:
YTD Visitation in May 2022 was up +44.2% vs. 2021. (+118.7% vs 2020)
Tasting Room sales:
YTD Tasting room sales in May 2022 were up +39.9% vs. 2021. (+152.4% vs 2020)
Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +7.8% vs. 2021. (+17.7% vs. 2020)
Digital+:
YTD Phone/email sales in May 2022 were down -12.4% vs. 2021. (-14.9% vs. 2020). Online sales were down -27.6% vs. last year. (-22.8% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
