Year-over-year, Year-to-date May 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +8.9% vs. 2021. (+31.1% vs 2020)
Visitors:
YTD Visitation in May 2022 was up +12.6% vs. 2021. (+89.5% vs 2020)
Tasting Room sales:
YTD Tasting room sales in May 2022 were up +19.2% vs. 2021. (+153.9% vs 2020)
Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +10.1% vs. 2021. (+20.7% vs. 2020)
Digital+:
YTD Phone/email sales in May 2022 were down -23.1% vs. 2021. (-37.6% vs. 2020). Online sales were down -16.8% vs. last year. (+23.1% vs. 2020)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
