Central Coast

Year-over-year, Year-to-date May 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark.

Overall DTC Total Sales:

Overall YTD DTC sales are up +8.9% vs. 2021. (+31.1% vs 2020)


YTD Visitation in May 2022 was up +12.6% vs. 2021. (+89.5% vs 2020)

Tasting Room sales:

YTD Tasting room sales in May 2022 were up +19.2% vs. 2021. (+153.9% vs 2020)

Wine Club Total Sales:

YTD Wine Club total sales in May 2022 were up +10.1% vs. 2021. (+20.7% vs. 2020)


YTD Phone/email sales in May 2022 were down -23.1% vs. 2021.  (-37.6% vs. 2020).  Online sales were down -16.8% vs. last year. (+23.1% vs. 2020)


* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).


ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.