Year-over-year, Year-to-date May 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +19.3% vs. 2021. (+55.2% vs 2020)
Visitors:
YTD Visitation in May 2022 was up +11.4% vs. 2021. (+98.5% vs 2020)
Tasting Room sales:
YTD Tasting Room sales in May 2022 were up +19.8% vs. 2021. (+119.5% vs. 2020)
Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +20.6% vs. 2021. (+50.9% vs. 2020)
Digital+:
YTD Phone Sales in May 2022 were down -43.2% vs. 2021. (-57.5% vs. 2020). Online sales were down -11.0% vs. last year. (-36.8% vs. 2020)
* Includes data from Temecula, CA
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
