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Year-over-year, Year-to-date May 2022 data is from 135 tasting rooms across Oregon which participate in Community Benchmark.

Overall DTC Total Sales:
Overall DTC sales are down  -0.6% vs. 2021. (+30.6% vs 2020)

Visitors:

YTD Visitation in May 2022 was down -2.7% vs. 2021. (+54.9% vs 2020)

Tasting Room sales:

YTD Tasting Room sales in May 2022 were up +10.9% vs. 2021. (+104.0% vs. 2020)

Wine Club Total Sales:

YTD Wine Club total sales in May 2022 were up +1.5% vs. 2021. (+26.4% vs. 2020)

Digital+:

YTD Phone Sales in May 2022 were down -19.8% vs. 2021.  (-16.2% vs. 2020).  Online sales were down -31.9% vs. last year. (-29.7% vs. 2020)

* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville). 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.