Year-over-year, Year-to-date June 2022 data is from 19 tasting rooms in Amador, CA which participate in Community Benchmark.
Overall DTC:
Overall YTD DTC sales are up +4.1% vs. 2021. (+36.6% vs 2020)
Visitors:
Visitation YTD was down -0.4% vs. 2021. (+87.8% vs 2020)
Tasting Room sales:
Tasting Room sales YTD were down -0.8% vs. 2021. (+79.6% vs. 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +7.6% vs. 2021. (+33.3% vs. 2020)
Digital+:
Phone sales YTD were down -25.6% vs. 2021. (-64.6% vs. 2020). Online sales were down -23.9% vs. 2021. (-72.1% vs. 2020)
* Includes data from Amador, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
