Year-over-year, Year-to-date May 2022 data is from 19 tasting rooms in Amador, CA which participate in Community Benchmark.
Overall DTC:
Overall YTD DTC sales are up +4.5% vs. 2021. (+37% vs 2020)
Visitors:
YTD Visitation in May 2022 was up +3.0% vs. 2021. (+98.5%% vs 2020)
Tasting Room sales:
YTD Tasting Room sales in May 2022 were down -1.5% vs. 2021. (+88.8% vs. 2020)
Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +9.7% vs. 2021. (+35.4% vs. 2020)
Digital+:
YTD Phone/email sales in May 2022 were down -20.5% vs. 2021. (-64.3% vs. 2020). Online sales were down -22.4% vs. last year. (-71.9% vs. 2020)
* Includes data from Amador, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
