Year-over-year, Year-to-date May 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +6.4% vs. 2021. (+41.8% vs 2020)
Visitors:
YTD Visitation in May 2022 was up +6.1% vs. 2021. (+222.3% vs 2020)
Tasting Room sales:
YTD Tasting Room sales in May 2022 were up +3.3% vs. 2021. (+296.2% vs. 2020)
Wine Club Total Sales:
YTD Wine Club total sales in May 2022 were up +11.4% vs. 2021. (+38.1% vs. 2020)
Digital+:
YTD Phone/email sales in May 2022 were down -24.3% vs. 2021. (-38.6% vs. 2020). Online sales were down -22.8% vs. last year. (-31.7% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
