Category: Central Coast

Central Coast’s DTC Trends YTD December 2022

Year-over-year, Year-to-date December 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.8% vs. 2021. (+21.7% vs 2020) Visitors: Visitation YTD was down -9.6% vs. 2021. (+24.7% vs 2020) Tasting Room sales: Tasting room sales YTD were down -1.6% […]

Central Coast’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +2.7% vs. 2021. (+22.3% vs 2020) Visitors: Visitation YTD was down -7.1% vs. 2021. (+26.3% vs 2020) Tasting Room sales: Tasting room sales YTD were down -0.3% […]

Central Coast’s DTC Trends YTD October 2022

Year-over-year, Year-to-date October 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +4.5% vs. 2021. (+24.8% vs 2020) Visitors: Visitation YTD was down -7.0% vs. 2021. (+29.8% vs 2020) Tasting Room sales: Tasting room sales YTD were up +0.8% […]

Central Coast’s DTC Trends YTD September 2022

Year-over-year, Year-to-date September 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.5% vs. 2021. (+29.6% vs 2020) Visitors: Visitation YTD was down -4.8% vs. 2021. (+43.1% vs 2020) Tasting Room sales: Tasting room sales YTD were up +3.3% […]

Central Coast’s DTC Trends YTD August 2022

Year-over-year, Year-to-date August 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +5.7% vs. 2021. (+29.1% vs 2020) Visitors: Visitation YTD was down -2.9% vs. 2021. (+54.1% vs 2020) Tasting Room sales: Tasting room sales YTD were up […]

Central Coast’s DTC Trends YTD July 2022

Year-over-year, Year-to-date July 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.1% vs. 2021. (+30.7% vs 2020) Visitors: Visitation YTD was up +3.6% vs. 2021. (+78.2% vs 2020) Tasting Room sales: Tasting room sales YTD were up […]

Central Coast’s DTC Trends YTD June 2022

Year-over-year, Year-to-date June 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +8.0% vs. 2021. (+32.2% vs 2020) Visitors: Visitation YTD was up +5.4% vs. 2021. (+86.1% vs 2020) Tasting Room sales: Tasting room sales YTD were up […]

Central Coast’s DTC Trends YTD May 2022

Year-over-year, Year-to-date May 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +8.9% vs. 2021. (+31.1% vs 2020) Visitors: YTD Visitation in May 2022 was up +12.6% vs. 2021. (+89.5% vs 2020) Tasting Room sales: YTD Tasting room […]