Central Coast

Year-over-year, Year-to-date August 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark.

Overall DTC Total Sales:

Overall YTD DTC sales are up +5.7% vs. 2021. (+29.1% vs 2020)


Visitation YTD was down -2.9% vs. 2021. (+54.1% vs 2020)

Tasting Room sales:

Tasting room sales YTD were up +6.0% vs. 2021. (+92.3% vs 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +9.5% vs. 2021. (+19.1% vs. 2020)


Phone sales YTD were down -14.3% vs. 2021.  (-33.5% vs. 2020).  Online sales YTD were down -6.4% vs. last year. (-18.4% vs. 2020)


* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).


ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.