Central Coast

Year-over-year, Year-to-date October 2022 data is from 76 tasting rooms across the Central Coast, CA which participate in Community Benchmark.

Overall DTC Total Sales:

Overall YTD DTC sales are up +4.5% vs. 2021. (+24.8% vs 2020)

Visitors:

Visitation YTD was down -7.0% vs. 2021. (+29.8% vs 2020)

Tasting Room sales:

Tasting room sales YTD were up +0.8% vs. 2021. (+64.3% vs 2020)

Wine Club Total Sales:

Wine Club total sales YTD were up +7.5% vs. 2021. (+18.8% vs. 2020)

Digital+:

Phone sales YTD were down -18.6% vs. 2021.  (-36.0% vs. 2020).  Online sales YTD were down -10.8% vs. last year. (-21.3% vs. 2020)

 

* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.