Year-over-year, Year-to-date September 2022 data is from 75 tasting rooms across the Central Coast, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall YTD DTC sales are up +6.5% vs. 2021. (+29.6% vs 2020)
Visitation YTD was down -4.8% vs. 2021. (+43.1% vs 2020)
Tasting Room sales:
Tasting room sales YTD were up +3.3% vs. 2021. (+80.6% vs 2020)
Wine Club Total Sales:
Wine Club total sales YTD were up +13.3% vs. 2021. (+24.2% vs. 2020)
Phone sales YTD were down -14.0% vs. 2021. (-34.2% vs. 2020). Online sales YTD were down -2.9% vs. last year. (-15.0% vs. 2020)
* Includes data from Central Coast, CA (Paso Robles, San Luis Obispo, Santa Barbara, and Santa Cruz Mountains).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.