March 2022 data is from 18 tasting rooms in Amador, CA which participate in Community Benchmark. Overall DTC: Overall DTC sales are up +7.9% vs. 2021. (+24.3% vs 2020) Visitors: Visitation in March 2022 was up +19.3% vs. 2021. (+36.2% vs 2020) Tasting Room sales: Tasting Room sales in March 2022 were up +6.4% vs. 2021. (+35.4% vs. […]
Community Benchmark Blog
Overall DTC Trends February 2022
Are you curious about DTC growth rates in specific regions in February 2022 vs. 2021 and 2020? Click below to dive into the details: Amador Central Coast Lodi Napa Oregon Sonoma Walla Walla (WA) ALL REGIONS: February 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark. Visitors: Visitation […]
Amador’s DTC Trends February 2022
February 2022 data is from 20 tasting rooms in Amador, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +44.1% vs. 2021. (+7.5% vs 2020) Tasting Room sales: Tasting Room sales in February 2022 were up +11.9% vs. 2021. (+14.9% vs. 2020) Wine Club Total Sales: Wine Club total sales in February […]
Oregon’s DTC Trends February 2022
February 2022 data is from 184 tasting rooms across Oregon which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +32.2% vs. 2021. (-26.2% vs 2020) Tasting Room sales: Tasting Room sales in February 2022 were up +47.7% vs. 2021. (+18.0% vs. 2020) Wine Club Total Sales: Wine Club total sales in February 2022 […]
Walla Walla’s DTC Trends February 2022
February 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +93.7% vs. 2021. (-1.6% vs 2020) Tasting Room sales: Tasting Room sales in February 2022 were up +61.4% vs. 2021. (+39.7% vs. 2020) Wine Club Total Sales: Wine Club total sales in […]
Sonoma’s DTC Trends February 2022
February 2022 data is from 45 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +176.3% vs. 2021. (-20.6% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +120.2% vs. 2021. (+4.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]
Napa’s DTC Trends February 2022
February 2022 data is from 65 tasting rooms across Napa, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +124.0% vs. 2021. (-23.2% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +186.5% vs. 2021. (+17.2% vs 2020) Wine Club Total Sales: Wine Club total sales in […]
Lodi’s DTC Trends February 2022
February 2022 data is from 21 tasting rooms across Lodi, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +35.2% vs. 2021. (-30.1% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +37.1% vs. 2021. (18.5% vs 2020) Wine Club Total Sales: Wine Club total sales in […]
Central Coast’s DTC Trends February 2022
February 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +95.1% vs. 2021. (-16.1% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +96.0% vs. 2021. (+30.3% vs 2020) Wine Club Total Sales: Wine Club total […]
Overall Tasting Room Trends January 2022
Are you curious about DTC growth rates in specific regions in January 2022 vs. 2021 and 2020? Click below to dive into the details: Central Coast Lodi Napa Sonoma Walla Walla (WA) ALL REGIONS: January 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark. Visitors: Visitation in January […]