March 2022 data is from 114 tasting rooms across Oregon which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are down -2.1% vs. 2021. (+20.7% vs 2020)
Visitors:
Visitation in March 2022 was up +12.8% vs. 2021. (-9.1% vs 2020)
Tasting Room sales:
Tasting Room sales in March 2022 were up +25.5% vs. 2021. (+38.6% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in March 2022 were down -2.3% vs. 2021. (+20.0% vs. 2020)
Digital+:
Phone/email sales in March 2022 were down -22.7% vs. 2021. (+6.3% vs. 2020). Online sales were down -35.6% vs. last year. (+37.8% vs. 2020)
* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
