Are you curious about DTC growth rates in specific regions in March 2022 vs. 2021 and 2020? Click below to dive into the details:
ALL REGIONS: March 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark.
- Overall DTC Total Sales:
Overall DTC sales are up +15.4% vs. 2021. (+29.2% vs 2020)
Visitation in March 2022 was up +38.2% vs. 2021. (+6.6% vs 2020)
- Tasting Room sales:
Tasting room sales in March 2022 were up +56.7% vs. 2021. (+46.8% vs 2020)
- Wine Club Total Sales:
Wine Club total sales in March 2022 were up +12.7% vs. 2021. (+28.6% vs. 2020)
- Digital+: Phone/email sales in March 2022 were down -19.8% vs. 2021. (+10.9% vs. 2020). Online sales were down -20.1% vs. last year. (+17.5% vs. 2020)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sonoma, Temecula, Walla Walla (WA).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.