Are you curious about DTC growth rates in specific regions in March 2022 vs. 2021 and 2020?  Click below to dive into the details:

ALL REGIONS: March 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark.

  • Overall DTC Total Sales:
    Overall DTC sales are up +15.4% vs. 2021. (+29.2% vs 2020)
  • Visitors:
    Visitation in March 2022 was up +38.2% vs. 2021. (+6.6% vs 2020)
  • Tasting Room sales:
    Tasting room sales in March 2022 were up +56.7% vs. 2021. (+46.8% vs 2020)
  • Wine Club Total Sales:
    Wine Club total sales in March 2022 were up +12.7% vs. 2021. (+28.6% vs. 2020)
  • Digital+: Phone/email sales in March 2022 were down -19.8% vs. 2021.  (+10.9% vs. 2020).  Online sales were down -20.1% vs. last year. (+17.5% vs. 2020)

* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sonoma, Temecula, Walla Walla (WA).

 

ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.

LEARN MORE at www.CommunityBenchmark.com.