April 2022 data is from 23 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +2.3% vs. 2021. (+21.9% vs 2020)
Visitors:
Visitation in April 2022 was up +30.0%% vs. 2021. (+132.8% vs 2020)
Tasting Room sales:
Tasting Room sales in April 2022 were up +19.6% vs. 2021. (+207.5% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in April 2022 were up +15.3% vs. 2021. (+35.1% vs. 2020)
Digital+:
Phone/email sales in April 2022 were down -26.5% vs. 2021. (+7.6% vs. 2020). Online sales were down -26.5% vs. last year. (-33.7% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
