Are you curious about DTC growth rates in specific regions in February 2022 vs. 2021 and 2020? Click below to dive into the details:
ALL REGIONS: February 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark.
Visitors:
Visitation in February 2022 was up +78.9% vs. 2021. (-15.7% vs 2020)
Tasting Room sales:
Tasting room sales in February 2022 were up +91.1% vs. 2021. (+19.2% vs 2020)
Wine Club Total Sales:
Wine Club total sales in February 2022 were up +10.8% vs. 2021. (+23.6% vs. 2020)
Digital+:
Phone/email sales in February 2022 were down -22.0% vs. 2021. (+28.3% vs. 2020). Online sales were down -16.5% vs. last year. (+60.0% vs. 2020)
* Includes data from Amador, Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sonoma, Temecula, Walla Walla (WA).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
