March 2022 data is from 59 tasting rooms across Napa, CA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +22.6% vs. 2021. (+38.1% vs 2020)
Visitors:
Visitation in March 2022 was up +63.9% vs. 2021. (+4.3% vs 2020)
Tasting Room sales:
Tasting room sales in March 2022 were up +120.1% vs. 2021. (+54.6% vs 2020)
Wine Club Total Sales:
Wine Club total sales in March 2022 were up +16.8% vs. 2021. (+35.6% vs. 2020)
Digital+:
Phone/email sales in March 2022 were down -16.6% vs. 2021. (+23.8% vs. 2020). Online sales were down -15.0% vs. last year. (+34.1% vs. 2020)
* Includes data from Napa, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
