March 2022 data is from 23 tasting rooms across Walla Walla, WA which participate in Community Benchmark.
Overall DTC Total Sales:
Overall DTC sales are up +7.3% vs. 2021. (+37.1% vs 2020)
Visitors:
Visitation in March 2022 was up +42.4% vs. 2021. (+21.5% vs 2020)
Tasting Room sales:
Tasting Room sales in March 2022 were up +31.7% vs. 2021. (+86.5% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in March 2022 were up +11.5% vs. 2021. (+38.8% vs. 2020)
Digital+:
Phone/email sales in March 2022 were down -26.7% vs. 2021. (+7.6% vs. 2020). Online sales were down -19.2% vs. last year. (+23.9% vs. 2020)
* Includes data from Walla Walla, WA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
