Author: Naomi Redding

Lodi’s DTC Trends YTD December 2022

Year-over-year, Year-to-date December 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.6% vs. 2021. (+23.3% vs 2020) Visitors: Visitation YTD was down -7.4% vs. 2021. (+41.0% vs 2020) Tasting Room sales: Tasting room sales YTD were up +2.2% vs. […]

Central Coast’s DTC Trends YTD December 2022

Year-over-year, Year-to-date December 2022 data is from 77 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +1.8% vs. 2021. (+21.7% vs 2020) Visitors: Visitation YTD was down -9.6% vs. 2021. (+24.7% vs 2020) Tasting Room sales: Tasting room sales YTD were down -1.6% […]

Overall DTC Trends YTD November 2022

Are you curious about regional DTC growth rates? Click below to dive into the details for Year-to-date through November 2022 (vs. 2021 and 2020): Central Coast Lodi Napa Oregon Sierra Foothills Sonoma Temecula Walla Walla (WA) Woodinville ALL REGIONS: Year-over-year, Year-to-date November 2022 data is from over 471 wineries across all the regions which participate in […]

Woodinville’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 11 tasting rooms across Woodinville, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down -0.5% vs. 2021. (+13.2% vs 2020) Visitors: Visitation YTD was up +2.2% vs. 2021. (+70.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -5.2% vs. […]

Walla Walla’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are down –1.7% vs. 2021. (+23.0% vs 2020) Visitors: Visitation YTD was up +0.9% vs. 2021. (+67.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -7.4% […]

Temecula’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 26 tasting rooms in Temecula which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up  +8.5% vs. 2021. (+36.4% vs 2020) Visitors: Visitation YTD was up +3.8% vs. 2021. (+42.3% vs 2020) Tasting Room sales: Tasting Room sales YTD were up +4.2% vs. 2021. (+58.4% […]

Sonoma’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 60 tasting rooms across Sonoma, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +3.9% vs. 2021. (+19.1% vs 2020) Visitors: Visitation YTD was up +7.1% vs. 2021. (+99.8% vs 2020) Tasting Room sales: Tasting room sales YTD were up +6.7% vs. […]

Sierra Foothill’s DTC Trends YTD November 2022

  Year-over-year, Year-to-date November 2022 data is from 34 tasting rooms in the Sierra Foothills, CA which participate in Community Benchmark. Overall DTC: Overall YTD DTC sales are up +2.4% vs. 2021. (+21.0% vs 2020) Visitors: Visitation YTD was down -5.5% vs. 2021. (+27.7% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -2.3% vs. 2021. […]

Oregon’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 136 tasting rooms across Oregon which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales YTD are down -2.4% vs. 2021. (+19.8% vs 2020) Visitors: Visitation YTD was down -13.0% vs. 2021. (+19.1% vs 2020) Tasting Room sales: Tasting Room sales YTD were down -0.1% vs. 2021. […]

Napa’s DTC Trends YTD November 2022

Year-over-year, Year-to-date November 2022 data is from 69 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall YTD DTC sales are up +6.7% vs. 2021. (+27.4% vs 2020) Visitors: Visitation YTD was down -0.2% vs. 2021. (+86.9% vs 2020) Tasting Room sales: Tasting room sales YTD were up +12.8% vs. […]