Author: Naomi Redding

Napa’s DTC Trends March 2022

March 2022 data is from 59 tasting rooms across Napa, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +22.6% vs. 2021. (+38.1% vs 2020) Visitors: Visitation in March 2022 was up +63.9% vs. 2021. (+4.3% vs 2020) Tasting Room sales: Tasting room sales in March 2022 were up […]

Overall DTC Trends March 2022

Are you curious about DTC growth rates in specific regions in March 2022 vs. 2021 and 2020?  Click below to dive into the details: Amador Central Coast Lodi Napa Oregon Sonoma Walla Walla (WA) ALL REGIONS: March 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark. Overall DTC […]

Lodi’s DTC Trends March 2022

March 2022 data is from 20 tasting rooms across Lodi, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +21.9% vs. 2021. (+23.2% vs 2020) Visitors: Visitation in March 2022 was up +44.0% vs. 2021. (-2.4% vs 2020) Tasting Room sales: Tasting room sales in March 2022 were up +33.4% […]

Central Coast’s DTC Trends March 2022

March 2022 data is from 72 tasting rooms across the Central Coast, CA which participate in Community Benchmark. Overall DTC Total Sales: Overall DTC sales are up +16.5% vs. 2021. (+25.9% vs 2020) Visitors: Visitation in March 2022 was up +41.1% vs. 2021. (+9.2% vs 2020) Tasting Room sales: Tasting room sales in March 2022 were […]

Amador’s DTC Trends March 2022

March 2022 data is from 18 tasting rooms in Amador, CA which participate in Community Benchmark. Overall DTC: Overall DTC sales are up +7.9% vs. 2021. (+24.3% vs 2020) Visitors: Visitation in March 2022 was up +19.3% vs. 2021. (+36.2% vs 2020) Tasting Room sales: Tasting Room sales in March 2022 were up +6.4% vs. 2021. (+35.4% vs. […]

Overall DTC Trends February 2022

Are you curious about DTC growth rates in specific regions in February 2022 vs. 2021 and 2020?  Click below to dive into the details: Amador Central Coast Lodi Napa Oregon Sonoma Walla Walla (WA) ALL REGIONS: February 2022 data is from 400+ tasting rooms across all the regions which participate in Community Benchmark. Visitors: Visitation […]

Amador’s DTC Trends February 2022

February 2022 data is from 20 tasting rooms in Amador, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +44.1% vs. 2021. (+7.5% vs 2020) Tasting Room sales: Tasting Room sales in February 2022 were up +11.9% vs. 2021. (+14.9% vs. 2020) Wine Club Total Sales: Wine Club total sales in February […]

Oregon’s DTC Trends February 2022

February 2022 data is from 184 tasting rooms across Oregon which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +32.2% vs. 2021. (-26.2% vs 2020) Tasting Room sales: Tasting Room sales in February 2022 were up +47.7% vs. 2021. (+18.0% vs. 2020) Wine Club Total Sales: Wine Club total sales in February 2022 […]

Walla Walla’s DTC Trends February 2022

February 2022 data is from 28 tasting rooms across Walla Walla, WA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +93.7% vs. 2021. (-1.6% vs 2020) Tasting Room sales: Tasting Room sales in February 2022 were up +61.4% vs. 2021. (+39.7% vs. 2020) Wine Club Total Sales: Wine Club total sales in […]

Sonoma’s DTC Trends February 2022

February 2022 data is from 45 tasting rooms across Sonoma, CA which participate in Community Benchmark. Visitors: Visitation in February 2022 was up +176.3% vs. 2021. (-20.6% vs 2020) Tasting Room sales: Tasting room sales in February 2022 were up +120.2% vs. 2021. (+4.3 vs 2020) Wine Club Total Sales: Wine Club total sales in […]