February 2022 data is from 184 tasting rooms across Oregon which participate in Community Benchmark.
Visitors:
Visitation in February 2022 was up +32.2% vs. 2021. (-26.2% vs 2020)
Tasting Room sales:
Tasting Room sales in February 2022 were up +47.7% vs. 2021. (+18.0% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in February 2022 were down -11.7% vs. 2021. (+15.7% vs. 2020)
Digital+:
Phone/email sales in February 2022 were down -22.0% vs. 2021. (+42.0% vs. 2020). Online sales were down -42.2% vs. last year. (+128.0% vs. 2020)
* Includes data from Northern Borders (Columbia Gorge/Valley, Walla Walla Valley, Other), Southern Oregon (Applegate Valley, Rogue Valley, Umpqua Valley & Elkton), and Willamette Valley (Chehalem Mountains & Ribbon Ridge & Laurelwood, Dundee Hills, Eola-Amity Hills and McMinnville).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
