February 2022 data is from 45 tasting rooms across Sonoma, CA which participate in Community Benchmark.
Visitors:
Visitation in February 2022 was up +176.3% vs. 2021. (-20.6% vs 2020)
Tasting Room sales:
Tasting room sales in February 2022 were up +120.2% vs. 2021. (+4.3 vs 2020)
Wine Club Total Sales:
Wine Club total sales in February 2022 were up +11.3% vs. 2021. (+24.7% vs. 2020)
Digital+:
Phone/email sales in February 2022 were down -28.9% vs. 2021. (+3.8% vs. 2020). Online sales were down -19.2% vs. last year. (+19.3% vs. 2020)
* Includes data from Sonoma, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
