February 2022 data is from 20 tasting rooms in Amador, CA which participate in Community Benchmark.
Visitors:
Visitation in February 2022 was up +44.1% vs. 2021. (+7.5% vs 2020)
Tasting Room sales:
Tasting Room sales in February 2022 were up +11.9% vs. 2021. (+14.9% vs. 2020)
Wine Club Total Sales:
Wine Club total sales in February 2022 were down +12.2% vs. 2021. (+33.1% vs. 2020)
Digital+:
Phone/email sales in February 2022 were down -27.0% vs. 2021. (+84.6% vs. 2020). Online sales were down -84.6% vs. last year. (+88.7% vs. 2020)
* Includes data from Amador, CA.
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.
