“What gets measured gets improved.” – Peter Drucker, iconic management consultant, educator and author In a 2017 article in The Economist, the paper’s editors called data “the world’s most valuable resource,” an idea evidenced by the fact that the five most-valuable publicly traded firms in the world—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—are […]

Data from the first half of 2019 shows that conversions may be trending lower, but that doesn’t mean you can’t increase total sales. Mike Giese, of San Luis Obispo’s Tolosa Winery, recently noticed an interesting—and vaguely concerning—trend in regard to visitors to the winery’s tasting room. “We’re still seeing a solid number of guests, but […]

Cue the team meeting on a bright morning full of promise:  “Okay team, this week we are focusing on ____ to improve sales…” It’s a scene all too familiar to tasting room managers and winery owners — picking something new to increase sales (or club signups/visitation/Yelp ratings) in your tasting room.  But how do you […]

NAPA, CALIFORNIA JULY 2019. The Community Benchmark team is excited to introduce our new Software Engineer/Lead Full Stack Developer, Sean Roth. He brings his five year history as a Software Engineer with Lagunitas to Community Benchmark. Sean will serve as a key pillar in leading software development and architecture of new features to fulfill our […]

NAPA, CALIFORNIA JULY 2019. The Community Benchmark team is excited to introduce our new Director of Member Success, Todd Keleher. He excels with strategic development, marketing execution, and operations leader with over 20 years of consulting and operating experience in the technology industry. Todd earned a B.S. degree from Purdue University (with Honors) and an […]

Happy May Day!  Remember the childhood days of putting flowers on your neighbor’s doors to mark the first day of May?  Imagine the smiles if you changed it up to a bottle instead! Plus today is the ideal day to enter your tasting room stats in Community Benchmark and identify opportunities to improve your sales tomorrow. Monthly Regional Summary […]

Happy April 1st….clearly you are not a fool today because you care enough to open and read this newsletter!  Haha!   Today is the ideal day to enter yourtasting room stats and identify opportunities to improve your sales tomorrow! Monthly Regional Summary We hope you find the year over year regional community benchmarks below valuable for Community Benchmark visitation and sales. * How to […]

Welcome to March!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice. Enter your data today and identify opportunities to improve your tasting room tomorrow!   Monthly Regional Summary We hope you find the year over […]

Welcome to February!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice.  Enter your data today and see your progress & opportunities. A big highlight in January was being the darling at the Wine Symposium “DTC […]

Hello Friend, Happy New Year!  We hope that 2018 was filled with progress at your tasting room and we wish you a bright 2019 teeming with success. At Community Benchmark we have big plans for 2019 including more data elements and analysis coming your way.  Stay tuned…   Monthly Regional Summary We hope you find the year over […]