Happy May Day!  Remember the childhood days of putting flowers on your neighbor’s doors to mark the first day of May?  Imagine the smiles if you changed it up to a bottle instead! Plus today is the ideal day to enter your tasting room stats in Community Benchmark and identify opportunities to improve your sales tomorrow. Monthly Regional Summary […]

Happy April 1st….clearly you are not a fool today because you care enough to open and read this newsletter!  Haha!   Today is the ideal day to enter yourtasting room stats and identify opportunities to improve your sales tomorrow! Monthly Regional Summary We hope you find the year over year regional community benchmarks below valuable for Community Benchmark visitation and sales. * How to […]

Welcome to March!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice. Enter your data today and identify opportunities to improve your tasting room tomorrow!   Monthly Regional Summary We hope you find the year over […]

Welcome to February!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice.  Enter your data today and see your progress & opportunities. A big highlight in January was being the darling at the Wine Symposium “DTC […]

Hello Friend, Happy New Year!  We hope that 2018 was filled with progress at your tasting room and we wish you a bright 2019 teeming with success. At Community Benchmark we have big plans for 2019 including more data elements and analysis coming your way.  Stay tuned…   Monthly Regional Summary We hope you find the year over […]

2018 is drawing to a close — December is here! What does this mean for your DTC sales at Community Benchmark? Community Benchmark now has 140 members in 6 regions.  If you are interested in finding out more specific information, feel free to Contact Us or just reply to this email. Monthly Regional Summary We hope you find the […]

Great news  — we have officially launched our automatic data download/integration with WineDirect — we have our first hands-free Community Benchmark member whose data is getting automatically uploaded into the system via the WineDirect API.  Hooray for progress! The big benefit here is that now this winery can sit back and digest the data — […]

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Sales Per Purchase. “How do I know what to focus on in my Tasting Room to increase our profitability?” Great question!  That’s exactly where Community Benchmark comes in. When […]

How much does your specific location affect your sales?  What are your neighbors able to accomplish for sales, visitation, purchase conversion and club sign ups? Tasting Rooms in Paso Robles can now refine their comparative set with Community Benchmark using the new sub-region filter.  Paso Robles can now filter by West, East and Adelaida Rd.  […]

There are three main sales levers you can use today to increase your revenue: Visitors, Purchase Conversion, and Sales Per Purchase.   In this article we are focusing on Purchase Conversion. Wines & Vines articulates the value of purchase conversions in their article on the ROI of Training: “Conversion to Buyer: Let’s pretend that with training, we […]