Welcome to March!  It’s “Data Day” here at Community Benchmark — a day to reflect on your progress in your tasting room and to bring the power of benchmarking into practice.

Enter your data today and identify opportunities to improve your tasting room tomorrow!


Monthly Regional Summary

We hope you find the year over year regional community benchmarks below valuable for your Tasting Room visitation and sales.



* How to read this chart: “The average tasting room in the region has changed XX% this year.” The number next to each region is how many wineries are participating, and the percentage below shows how many of those are reporting data for this time period.

Community Benchmark will be featured at LuxeSF’s 2019 Wineries Boot Camp

 It’s always a good sign when industry experts ask you to join their panel.  Check it out — it’s happened once again.  Get your tickets today for this important event.  On March 28th2019, LuxeSF will conduct it’s 2019 Annual Wineries Boot Camp at the Lincoln Theater in Yountville, California.

Topics to include:

    • staffing challenges in the winery sector
    • unique tasting room designs from top architects and designers who challenge conventional tasting room design
    • capturing tasting room data in a competitive environment —> OH YEAH
    • reading biometric feedback to gauge visitor response to the winery experience
    • announcement of the 2019 Winery Rising Stars

You can read more and get your tickets here.


We have been working hard to raise a Seed Round of investment so that we can dramatically improve the service and insights.  We have made some great progress and have secured commitments from several influential wine business owners.  We hope to close the round this month and then we will be hiring.

If you know any wine project investors or anyone that could be a good fit for our team, please let us know!

Welcome new members!

We now have 150 members in 6 regions.  We’d like to warmly welcome our newest members: Chronic Cellars, Domaine Chandon, Halter Ranch, Far Niente, Cuvaison, Schweiger, Gundlach Bundschu Winery, and Heitz Wine Cellars.

Know anyone that would benefit from knowing where they stand relative to their community?  Referrals are highly encouraged.

Wineries are willing to share information

“One of the things that has always stood out about the wine business is the degree to which winemakers share information with each other. In other industries people can be pretty closed off. In the wine business,…”  read more on Wine Business Monthly

We’ve known this for awhile and it’s the thing that allows us to build the benchmarks that we share with you!  We couldn’t do it without you and we want to say thank you.

Log in & enter your Data

Our goal is always to help you discover your specific insights and areas for improvement and profitability in your tasting room.  To learn more or book a demo, click here; for existing members, today is the perfect day to log in here and enter your data to see where you stand:

Log in now and add your data

As always, we welcome any feedback and thank you for being a part of our community!


– John & Team Community Benchmark

Community Benchmark
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John Keleher