Hello Friend,

Happy New Year!  We hope that 2018 was filled with progress at your tasting room and we wish you a bright 2019 teeming with success.

At Community Benchmark we have big plans for 2019 including more data elements and analysis coming your way.  Stay tuned…


Monthly Regional Summary

We hope you find the year over year community benchmarks below valuable for  visitation and sales.

Nov 2018 Regional Summary Sales and Visitation YOY* How to read this chart: “The average tasting room in {REGION} has changed XX% this year.” The number next to each region is how many wineries are participating, and the percentage below shows how many of those are reporting data for this time period.

New data feature: Year-over-Year values for Club & more

You can now look at your year-to-date compared to the prior year…how does your YOY look?  Scroll down to the bottom of your regional comparisons and check it out.  This helpful feature has also been added to the Wine Club as well:
Regional Comparison YTD YOY

Did you make resolutions for your tasting room?

 What will 2019 hold for tasting rooms in your region?  We don’t know but there are a few resolutions we’d like to suggest:

  • Use Community Benchmark at least monthly to know what is actually happening in tasting rooms around you — sales, visitation, wine club and more
  • Validate your marketing strategy by comparing your sales with Community Benchmark.  Was your promo effective?
  • Keep learning – what are the trends and innovations that are shaping the wine industry?
  • Consider the acoustics of your artwork for a better customer experience
  • Commit to making data-driven decisions.

Napa Sub-Regions are live

We have some good news for you — we are giving you access to more localized community data with our new Napa benchmarks.
When you log in here and look at your trends, you will see that now there are three sub-regions in Napa: On Highway 29, On Silverado Trail and Other:



Log in & enter your Data

Our goal is always to help you discover your specific insights and areas for improvement and profitability in your tasting room.  To learn more or book a demo, click here; for existing members, today is the perfect day to log in here and enter your data to see where you stand:

Log in now and add your data

As always, we welcome any feedback and thank you for being a part of our community!


– John & Team Community Benchmark

PS – Help spread the love!  Know anyone that would benefit from knowing where they stand relative to their community?  Referrals are always warmly welcomed.

Community Benchmark
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John Keleher