Are you curious about regional DTC growth rates? Click below to dive into the details for January 2023 (vs. 2022 and 2021):
ALL REGIONS: Year-over-year January 2023 data is from over 486 wineries across all the regions which participate in Community Benchmark (Jan 2023 vs. Jan 2022 & 2021)
- Overall DTC Total Sales:
Overall YTD DTC sales are down –8.7% vs. 2022 (+18.0% vs 2021).
Visitation YTD was down -18.8% vs. 2022 (+82.9% vs 2021).
- Tasting Room sales:
Tasting room sales YTD were down -11.7% vs. 2022 (+109.9% vs 2021).
- Wine Club Total Sales:
Wine Club total sales YTD were down -4.2%vs. 2022 (+18.5 vs. 2021).
- Digital+: Phone sales YTD were down -36.0% vs. 2022 (-47.0% vs. 2021). Online sales were down -11.8% vs. 2022 (-28.1% vs. 2021).
* Includes data from Central Coast, Lake County, Lodi, Mendocino, Napa, Oregon, Sierra Foothills, Sonoma, Temecula, Walla Walla (WA).
ABOUT Community Benchmark: Community Benchmark is a Santa Rosa, CA based software company helping wineries identify growth opportunities by comparing key performance metrics with their peers.
LEARN MORE at www.CommunityBenchmark.com.